Sales & Marketing Executives International - Wellington Chapter — Wellington, NZ
So you’ve decided your web site needs an overhaul. Before you start work, you and your web developers need to do a bit of planning. Going off re-building a web site half-cocked is a sure fire recipe for disaster.
From this seminar you’ll get an understanding of what should go into a Request For Proposal, a strategic brief, a creative brief, a technical specification, a content plan, an Internet marketing plan, and more. You’ll also garner practical tips to keep your web redesign project on time, within the specs, and under budget. And you’ll learn what you need to ask from your web agency to keep them on the straight and narrow, even if you’re not a “techie” or a “creative” but a mere mortal like the rest of us.
If you catch yourself saying any of the following statements to yourself or colleagues, then run — don’t walk — to this seminar!
- Web design is just an extension of our current marketing collateral - we can reuse the text and graphics from our print pieces.
- If more people work on it, we’ll get it done faster.
- The Web is a place where you just try things and see what works - I have a friend who designs web sites in his spare time.
- Documentation is a waste of time and effort
- We can design the site ourselves and save money. We just want a group that will make the web pages we sketch out.
- We’ll send out a Request For Proposal and get lots of good ideas back for free.
- Web sites don’t need much maintenance. We can do it ourselves. It’ll be fun!
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Google, with over two billion documents in its search database, is the most popular search engine on the planet. Here’s how to get the most out of it.
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Sales & Marketing Executives International Annual Conference — Vancouver, BC, Canada
Learn how to start a “word-of-mouth epidemic” centered around your company, brand, products, or services.
- Putting together the right offer
- Who’s going to spread your message? (”connectors,” “mavens,” etc.)
- Making it easy for vectors to spread your message via your Web site
(”Tell a Friend”, etc.)
- How to use e-mail to spread your message
- Potential traps and hazards in viral marketing
- Best and worst practices in viral marketing
- Success stories of Hotmail, Unleashing the Ideavirus, HotorNot.com, Blue Mountain, etc.
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Van Dyke’s Restorers is pretty happy with the results of its site redesign. With a 450% increase in traffic within three months and a 500% leap in revenue, why wouldn’t the Woonsocket, SD-based cataloger be happy? What’s more, the redesign didn’t involve major changes to the Website offering. All that the marketer of woodworking and furniture restoration supplies had to do was …
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It may tempting to let search engine optimization slide to the bottom of the priority list but Stephan Spencer, President of Netconcepts says marketers need to be aware that an increasing number of customers rely on search engines to access information for them.
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PAII 2002 (Professional Association of Innkeepers International) — Chicago, IL
Panelists:
Trent Blizzard, Blizzard Internet Marketing
George Newman, Third Millennium Marketing
Stephan Spencer, Internet Concepts
Eric Goldreyer, BedandBreakfast.com
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PAII 2002 (Professional Association of Innkeepers International) — Chicago, IL
Think your website is the best it could be? Step back and take an objective look
at your website and identify its weak points in the areas of branding, usability,
security, legal, search engine findability, design, content, and more. A magazine
columnist, international speaker, and founder of multinational web design firm
Netconcepts will provide insider information on “best practices” in online
marketing from corporate clients like Birds Eye, Gorton’s Seafood, Wella, and
Midwest Express.
Filed under: Ecommerce Seminars Web Development Website Audits
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“I highly recommend to undertake a website audit from Netconcepts. The cost of these studies is not high in comparison to the benefits.”
“…how pleased I was when I typed ‘Health jobs in New Zealand’ into Google the other day and we came up number one.”
“I would recommend any marketing executive turn to Netconcepts for a new perspective.”
